Design that delivers

The city of Melbourne looks to the future with a bold new identity »

Eight ingredients »

Great strategy calls for intelligent, incisive design to carry it out. But what does this mean? Landor’s experts in Sydney sum up its hallmarks: eight ingredients that not only help a product or package appeal to the eye, but also entertain, endure, and encourage purchase—the true test of effective design.

Fresh-baked success »

Abbott’s Village Bakery wins over Australian consumers with its warm, personal spirit. Our story of handcrafted bread lovingly baked imparts a feeling of community that resonates with audiences. In the 12 weeks following its launch, Abbott’s averaged an impressive 19 percent value market share.