Paper Mate

Enter the Mate—a playful line of character-based writing instruments »

Meet the Gen Y parents »

You may think of Gen Yers solely as tech-savvy kids and teens, yet a significant number of those born between 1977 and 1995 are now grown up and raising families of their own. Katie Ryan looks at what's different about this new crew of parents—and what those differences mean for marketers.

Tiny mouths, big sales »

Milupa, one of Germany's best-known baby food brands, wanted to reposition itself and harmonize some 85 SKUs. Following Landor's two-phase package redesign—which called for warmer colors, happier imagery, and new icons to convey product benefits—Milupa's sales rose dramatically.