Great strategy calls for intelligent, incisive design to carry it out. But what does this mean? Landor’s experts in Sydney sum up its hallmarks: eight ingredients that not only help a product or package appeal to the eye, but also entertain, endure, and encourage purchase—the true test of effective design.
Abbott’s Village Bakery wins over Australian consumers with its warm, personal spirit. Our story of handcrafted bread lovingly baked imparts a feeling of community that resonates with audiences. In the 12 weeks following its launch, Abbott’s averaged an impressive 19 percent value market share.